Donors in the Middle: Unlocking the Potential of Your Mid-Level Donor with Auxilia

About this event

REGISTER

Every nonprofit has them: loyal supporters who give more than a little but less than a lot. Mid-level donors are often your strongest prospects for larger gifts, and with a little intention, they can become some of your most engaged partners. In this practical 45-minute session, learn how to identify mid-level donors and build meaningful relationships with them. You’ll also see why mid-level giving works best when someone clearly owns it, and how to create a simple system that keeps those connections strong across your organization, even as staff and priorities change. You’ll leave with ready-to-use tools and a clear plan you can put into action right away.

Key takeaways:

• Find your middle: How to define and identify your mid-level donor segment using the data you already have.

• Engage beyond the receipt: Simple, personal touchpoints that deepen relationships without adding hours to your week.

• Know when and how to ask: Recognizing readiness for a larger gift and making that conversation feel natural.

• Make relationships last: Practical ways to share ownership of donor relationships across staff, leadership, and board so they belong to the organization, not one person.

Grab your coffee and join us Friday mornings this fall for BVU Coffee Talk, a free webinar series built for Northeast Ohio’s nonprofit staff leaders and board members.

Coffee Talk is a free weekly webinar series on Friday mornings during which BVU business leaders share their professional expertise on the challenges nonprofit leaders face heading into 2027. Sessions run Fridays, 9:00–9:45 a.m., October 30 through December 4 (no session Thanksgiving week). Register once and you’re set for the full series. We’ll send reminders before each session and a recording link afterward, so you won’t miss a thing if the timing doesn’t work.

Coffee Talk is free to nonprofit leaders thanks to our business sponsors:

From BVU